How to write texts that influence public consciousness? Simple and effective text structures used by Western media. “USA-style” and “British-style”. The technology of “Key Sentences”, arguments/problems/solutions, concluding sentences. How to present any position on one page? How to integrate your own opinion into the audience’s consciousness in 3 minutes. We will discuss all this and practice using specific examples from you and us. We teach everything and show everything! Minimum theory - only practice!